Hosking Legal is a Wollongong based law firm, formed in 2008 by Principal Solicitor Robert Hosking. Hosking Legal are your local experts in Family Law. The practice prides itself on providing a personalised service to clients whilst charging reasonable and affordable fees. Hosking Legal has a reputation for providing quality legal services for their clients in the Illawarra, Southern Highlands and the South Coast.
We were engaged by Hosking Legal to build their online presence. Hosking Legal came to us without any live digital platforms, they were a local Wollongong Family Law firm operating on their strong local reputation. We understand that working in Family Law, it is crucial to have a place where potential clients can go and learn about the firm to start building a relationship of trust.
We started our digital strategy by meeting the team at Hosking Legal and learning their key values. Following this, we captured new content with a modern aesthetic for the social pages and ads that captured the friendly and approachable atmosphere of the team.
In month one we started testing different audiences to decide which target groups were going to be successful for this client. Beginning with brand awareness and engagement campaigns we pushed the messaging that Hosking Legal are ‘Your Local Family Law experts’, as well as showing each service offered by this firm. Once our database started accumulating a large enough audience, we utilised remarketing campaigns with personalised messaging to encourage potential clients to reach out to Hosking Legal.
Through digital advertising, we have seen great success with our campaigns as the business has noticed a significant increase in clients.
It has been a pleasure working with the team at Hosking Legal to introduce them to the digital world.