Commencing in 2015 Y&O started their annual music festival. From humble beginnings, with a makeshift stage, Y&O Festival has now expanded rapidly to a huge 2 days of live music with the capacity of up to 20,000 people.
We were engaged by Y&O following the rescheduling of the Y&O Festival in 2021 to assist their digital strategy to sell tickets during their first ever COVID affected festival campaign. The campaign was challenging due to our late entry and working around the everchanging covid restrictions at the time. With little time to plan and execute our digital strategy, we were successful in selling all tickets on the day of the festival. It was a pleasure working alongside such a hardworking and dedicated inhouse team.
Taking on a much larger role in the 2022 Festival campaign our team has been involved from day one.
We have assisted the campaign in the following areas:
- Designing assets for the festival.
- Creating the festival website.
- Creating the digital advertising strategy inclusive of multiple platforms.
- Social media scheduling.
With a longer time frame to plan and a clear and thorough digital marketing strategy, our team devised the plan which has led to great success so far in the campaign by generating over 40,000 leads and selling over 85% of tickets.
There is a reason why Your & Owls are the Illawarra regions leading event bookers. With so much passion and drive, the team at Yours and Owls has proved that anything is possible and we are stoked to be along for the ride.