Yours and Owls Festival is the Illawarra’s largest and most exciting, environmentally conscious music festival, which runs annually for two days. This year it was hosted at the iconic Flagstaff Hill at South Beach, Wollongong, a first for any music event at this scale.
Revamping the digital presence of Yours & Owls Festival centred around elevating user experience and driving deeper engagement. At the heart of this transformation was a complete redesign of the festival’s website to mirror its energy and diverse lineup.
From effortless ticket purchases to real-time artist announcements, every detail was thoughtfully designed to make the user journey smooth and exciting.
Optimised for mobile, the site keeps fans connected wherever they are. With added features like curated playlists, dynamic video content, and interactive elements, the website builds a vibrant online community around the festival experience.
Our paid advertising campaign for Yours & Owls Festival delivered outstanding results, generating strong engagement and a surge in ticket sales. With a data-driven approach, we carefully segmented audiences and placed ads for optimal visibility and impact, driving high volumes of traffic to the festival’s website and converting interest into action.
The result was a significant boost in both brand visibility and ticket sales, firmly positioning Yours & Owls as a standout on the music event calendar.
Developing the branding and identity for this year’s festival was a vibrant journey. Our goal was to distill the spirit of the festival into a bold, memorable brand that builds anticipation.
From the logo and colour palette to typography and custom illustrated elements, every detail was intentionally crafted to reflect the festival’s energy, diversity, and dynamic vibe. We aimed to create a brand identity that not only stands out visually but also sparks excitement and connection.
Consistency was key: our team ensured that the branding flowed seamlessly across every element, including the website, social media, and promotional materials. This approach strengthened the festival’s presence and delivered a cohesive experience for fans.
Our approach to the graphic design for Yours & Owls combined bold creativity with strategy, aimed at capturing attention and strengthening the festival’s visual identity. From posters and flyers to immersive animations and digital content, we brought the brand to life with energy.
Leveraging bold colour palettes, dynamic typography, and custom illustration, we crafted a suite of designs that resonated with the festival’s audience and fuelled anticipation in the lead-up to the event. Every piece contributed to a cohesive, standout visual identity that celebrated the festival’s unique character and set it apart in a crowded scene.
280-282 Crown Street
Wollongong, NSW Australia
