our projects

Day of Dance

Wollongong’s open-air house and techno movement

Wollongong’s long-running dance party Day of Dance curates music and dance events that feature large-scale international and national acts. They have facilitated large-scale open-air house & techno events in Wollongong since 2019, delivering some of the most respected names on the scene.

Emerging in 2019, DOD has hosted festivals with names including Claptone, Denis Sulta, Jayda G, Pan Pot, Patrick Topping, DJ Boring, Skin on Skin, Green Velvet and many more. DOD is a driving force in Wollongong’s house & techno scene, finely curating lineups to take punters through an immersive day of dance.

WEBSITE DESIGN & DEVELOPMENT ➝

PAID ADVERTISING ➝

SOCIAL MEDIA MANAGEMENT ➝

BRANDING & IDENTITY ➝

GRAPHIC DESIGN & ANIMATION ➝

VIDEOGRAPHY & PHOTOGRAPHY ➝

Website Design & Development

For Day of Dance, we crafted a dynamic, user-friendly website that captures the essence of the event while providing attendees with all the information they need. From lineup announcements to ticket sales, our website seamlessly integrates all aspects of the event, ensuring a smooth and enjoyable experience for users. We also incorporated interactive elements and social media integration, allowing attendees to share their excitement and connect with others.

What sets us apart is our commitment to updating the website for every event that Day of Dance runs, ensuring that it always reflects the current branding and theme. This attention to detail allows us to create a cohesive and immersive experience for attendees, building excitement and engagement leading up to the event.

Paid Advertising

Our digital marketing team have orchestrated a series of paid advertising campaigns that amplified the appeal of Day of Dance. With precision targeting and creative flair, we crafted captivating ad campaigns across Facebook and Instagram. We combined eye-catching visuals, compelling copy, and strategic placement to captivate audiences and ignite their anticipation for Day of Dance.

Through our paid advertising campaigns, we immersed music enthusiasts in the essence of Day of Dance, enticing them with sneak peeks of the lineup, behind-the-scenes glimpses, and exclusive promotions. Our dynamic approach ensured maximum engagement, driving ticket sales and cultivating a community of supporters.

We also harmonised our digital campaigns with strategic retargeting initiatives to ensure that those who showed interest in Day of Dance remained immersed in its appeal. Through personalised re-marketing ads across multiple touch points, we nurtured leads, reinforced brand affinity, and ultimately drove conversions.

Branding & Identity

For Day of Dance, our team conducted in-depth research to understand the event’s core values and target audience, ensuring that every aspect of the branding resonated with the attendees.

From logo design to colour schemes and typography, every element was carefully chosen to reflect the dynamic and energetic nature of Day of Dance. The logo, a bold and stylised representation of music and movement, became the cornerstone of the event’s identity.

Our branding efforts extended beyond the logo, encompassing all aspects of the event’s visual identity. We designed cohesive marketing materials, including posters, social media graphics and 3D renders that showcased the event’s unique personality. We ensured that the branding remained consistent across all areas, from the festival grounds to online platforms. This helped to create a strong and memorable brand presence, attracting audiences with its vibrant energy and captivating brand story.

Graphic Design & Animation

Our team of talented graphic designers collaborated closely with the organisers of Day of Dance to bring their vision to life. From captivating event logos to eye-catching promotional materials, we crafted a visual identity that resonated with the event’s vibrant spirit.

Through stunning animations, dynamic visuals and 3D renders, we created a digital experience that immersed attendees in the world of Day of Dance. We understand the power of visual storytelling, and our work on Day of Dance perfectly encompasses the energy and excitement of the event, resonating with the audience.

Videography & Photography

Our photography and videography team collaborates closely with Day of Dance to ensure industry-standard production quality. We capture every key moment of their events, from the buzzing energy of the dance floor and lively crowd to the vibrant performances on stage, effectively encapsulating the essence of Day of Dance events in vivid detail.

Office Address

280-282 Crown Street
Wollongong, NSW Australia

Email us

office@unknowngroup.com.au

Call us

0413 843 209