Proform Institute delivers cutting-edge solutions to optimise performance, enhance recovery, and mitigate injury. They offer comprehensive care from assessing movement, through intense training and physiotherapy, to recovery and prevention.
Proform Institute delivers cutting-edge solutions to optimise performance, enhance recovery, and mitigate injury. They offer comprehensive care from assessing movement, through intense training and physiotherapy, to recovery and prevention.
We redesigned and rebuilt the Proform Institute website to better reflect the institute’s high-performance ethos and make it easier for users to understand, trust, and engage with the brand. The new site balances clarity with impact to communicate professionalism and credibility. Structurally, we simplified navigation and refined content hierarchy so key services, programs, and pathways are clear. Built with performance and scalability in mind, the website is fast, responsive, and easy to update, providing a future-proof platform that supports Proform’s growth while delivering a seamless experience across all devices.
For Proform Institute, we produced photography and videography that capture the intensity, professionalism, and real-world energy of a high-performance training environment. The visual content focuses on authentic moments on the gym floor, coaches working closely with athletes, movement in action, and the detail behind performance and rehabilitation. Used across the website and social media, the imagery is purposeful by reinforcing credibility while keeping the brand human and approachable. This visual library creates a consistent look and feel across platforms, helping communicate Proform Institute’s expertise, atmosphere, and commitment to results.
280-282 Crown Street
Wollongong, NSW Australia
Social Media Management
We have produced social media content for Proform Institute with a focus on building credibility, consistency, and community around high-performance training. Our approach combines strategic content planning with ongoing content creation, showcasing coaching expertise and the behind-the-scenes energy of the facility. We have positioned Proform Institute as an authority in strength, conditioning, and rehabilitation while keeping the content relatable and engaging.