Lazy Mountain Music & Arts Festival is a one-day all-ages event in Berry NSW, presented by Yours & Owls. With a deluxe food market, camping and glamping, and a tonne of fun activities for the kids, Lazy Mountain Festival is one of the best weekends of music, food and camping the South Coast has to offer.
Lazy Mountain Music & Arts Festival approached us to build a website to encapsulate the essence of this dynamic event. Incorporating the festival’s custom illustrations and branding, we curated every aspect of the site to reflect the festival’s spirit of creativity, community, and celebration. Seamless integration of ticketing functionality allowed attendees to easily purchase passes and access exclusive perks, ensuring a smooth and hassle-free experience. The festival details were accessible to users, providing both visual and practical information about camping and the location, helping attendees to plan their trip and make the most of their festival experience. A dedicated news section kept visitors updated with the latest announcements, artist spotlights, and behind-the-scenes details, fostering excitement and anticipation. Lastly, the schedule provided a detailed lineup of events, stages, and performances, allowing attendees to navigate the festival with ease.
Lazy Mountain Music & Arts Festival was a fresh project we tackled alongside our partners at Yours and Owls. It represented a shift into uncharted territory—a new festival concept aimed at engaging a different audience. Our task was to develop a comprehensive festival campaign, encompassing various stages such as pre-sale, sign-up, pre-sale contests, online pre-sale, general admission, and final release tickets. Despite the challenges, we managed to exceed the festival’s target of 5,000 attendees, with our involvement in the creative and branding aspects streamlining the process. This allowed us to adapt and introduce new assets swiftly, preventing campaign fatigue and maintaining a cost-effective approach throughout.
Lazy Mountain Music & Arts Festival needed a complete brand identity package to kick off their event. We took cues from the festival’s scenic location and crafted brand assets that mirrored the local surroundings, including the flora and fauna. Our nature-inspired colour palette, along with custom illustrations and organic shapes, captured the essence of the area. From posters to merchandise, we made sure the brand identity shone through consistently across all festival elements, ensuring a cohesive and immersive experience for everyone attending the event.
Our graphic design services for Lazy Mountain Music & Arts Festival were all about capturing the essence of the event’s spirit and natural beauty. Our brand package, dynamic typography, and captivating imagery were integrated into every design element, from posters and billboards to digital assets and merchandise. Each graphic was thoughtfully curated to evoke a sense of excitement and adventure, inviting attendees to immerse themselves in the creativity and energy of the festival. Our designs not only reflected the unique character of Lazy Mountain and their featured artists, but also served as a powerful invitation for participants to create a memorable experience.
280-282 Crown Street
Wollongong, NSW Australia
