Greendragon Sports Cream is a sports cream developed over 12 years by esteemed sports therapist Ian Blewitt. Greendragon Sports Cream is a product that is used by athletes or everyday people to relieve muscle pain and tension.
After seeing our work for Black Diamond Boxing, we were engaged by Greendragon to complete a full service package of digital marketing. Greendragon is a brand that we truly believe in and we wanted to deliver the highest quality work for this amazing product. Our focus was on delivering content that reflected the premium quality of the products being sold.
In month one of working with this client we began with split testing different audiences to learn which target groups we could achieve conversions with. During this period we focused on a strong content plan for the new content aesthetic we had been developing.
By month three we had successfully hit all targets set by the client and gave them their biggest month so far, with a 6x ROAS (Return On Ad Spend).
We are now engaged in ongoing digital advertising, strategising and delivery, keeping on top of the changing ecommerce world, particularly overcoming challenges during the lengthy lockdown periods. We are extending our range of services for Greendragon to include website design and development. To boost the online presence of this brand we have locked in a sponsorship with the NRL Dragons and are sourcing brand ambassadors/influencers Australia wide.
It has been a rewarding experience working alongside Greendragon and watching the brand grow. This is a brand that we are passionate about and can’t wait to get started on all the projects we have planned for the 2022 year.